5 Digital Marketing Myths

Dec 19, 2016 | Web Services

There’s a lot of misconceptions when it comes to creating a digital marketing campaign from websites to social media and more. We’re here to help shed some light on these top 5 myths.

Digital MarketingMyth 1: “Just build a website, and they will come.”

Having a website for your business is critical but just merely building one will not guarantee people will find it. You can have a dynamic layout but you still need to do a lot of work to drive traffic to your websites such as Email, PPC, and Social Media Campaigns along with a strong SEO and SEM strategy, and once you have them on your site you need to have a plan in place to convert those visitors into customers.

Myth 2: “If it’s popular then we should do it too!”

When it comes to trends in marketing, it can be easy to be swept away by the latest fad, but it’s important to remember that not everything that’s currently trending is the right fit for your business. It’s important to keep your target markets in mind when deciding what trends to incorporate into your marketing plans because what resonates with one audience may not necessarily connect with your customer base.

Myth 3: “My competitors aren’t doing it, so we shouldn’t either.”

This is the other end of the extreme when discussing trends in marketing. Granted there a dozen good reason why your competitors aren’t using trained owls to deliver product flyers to customers (so you can cross that one off the list) but when it comes to innovation, you can’t be too quick to dismiss an idea just because no one else is doing it.  Always keep your target markets in mind when pursuing a new approach to promote your brand.

Myth 4: “Social media is a waste of time.”

Social media can be a huge ally when trying to promote your brand, so make sure you spend your time well on the right social media tools. There are a plethora of social media sites to help you promote your business, but as we discussed in Myth #2, just because it’s popular doesn’t mean it’s right for you. It’s important to take the time to learn where your target customers are spending their time when it comes to social media and then incorporates those social media tools into your marketing plan.

Myth 5: “No one wants emails.”

People join email lists because they want to engage with your brand, whether it be articles, coupons, recipes, or just general announcements. Every time a customer gives you an email address they are telling you they want to hear from you. This myth usually comes from the misinterpretation of open and click-through rates reported after an email campaign. If your emails are going unopened make sure email does not have anything that may trigger a spam filter from preventing your message from landing in your customer’s inbox. If people are opening your emails but not engaging, then your content may not be resonating with your target audience and may need to be reworked.

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Higher Information Group’s web team specializes in all aspects of creativity and can help you create or revitalize your brand with a dynamic website and marketing campaign.

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