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Graphic Design

It takes 7 seconds to make a first impression. Make sure that you have an eye-catching graphic design for your marketing materials and branding. Let Higher Information Group's graphic design team develop images and graphics that truly reflect your business and make a lasting impression.

Our Capabilities

We specialize in all aspects of creativity. Our graphic design team can create or revitalize your brand with a thorough analysis of your company's vision and deliver high-quality solutions across a variety of print and electronic media. Our designers have worked with various companies across a wide range of industries including health, financial, food & beverage, fitness, technology, education and more. From print ads to stationary, logo designs, flyers, brochures, invitations and beyond - Higher Information Group is ready to listen to your needs and work with you to ensure that you get a product design that you love in the time you need it. 

Research & Insights

Design research takes the form of prototyping your designs to help determine their effectiveness. Our design research is focused on legibility, verbiage, target audience, use of symbols, and other factors affecting the success of your new design.

During the research phase, you can come into the office for a sit-down meeting, or chat with our team through a phone conversation or email; whatever will work best for your schedule. We want to work closely with you and get your thoughts and opinions on what your design should include, making a list of the features needed for the branding of your job.

Brand Purpose

Building your brand shouldn’t just be about a style or feeling that you want to portray, but should help people recognize what your brand stands for; not only your consumers but also your employees. If your employees understand the vision behind your company and know why they are there, you can have a stronger more motivated work force and your brand will be more accurately portrayed through your employees. 

Your brand should be clearly defined and differentiated. You should answer the questions: Why am I here? What impact do I want to have on people around me? 

Let our professionals work with you to establish this important and commonly overlooked aspect of your brand.

Identity Design/Branding

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." ~ Seth Godin

An identity describes the visual devices used to represent the company. Identity systems are visual components packages that are paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Some of the visual devices that leverage the brand elements and style guidelines are as follows: logo, stationery, marketing collateral, packaging, signage, messaging, and digital projects, among others.

Digital Printing

There are some huge benefits to having your job digitally printed such as flexibility of your print job, real-time proofing, brilliant color, printing on demand, the ability to archive the files, and the fact that it is simply more efficient. Digital printing allows us to design your files and get them printed faster and in your hands sooner.

We are experts working with PDF's, Adobe Illustrator, Photoshop, and InDesign. We can design, set up the file for print, and archive a copy of your job. That way if you want to have the same job printed again we can update the information and give you a quicker turn-around time.

Learn More about Digital Printing »

Promotional Items

Promotional items are a great way to reach out to the masses at a low cost and leave a lasting impression. You can think of your promotional items as an alternative way for your clients to remember you. Passing out items is a great way to keep your name in front of potential customers. Many items that are available are useful and are items that your customers will want to keep around. 

We can help find the perfect promotional item for your needs at a cost effective price.

View all our promotional items »

Marketing Campaign

You built it and now it's time to get people to come, which is why a marketing campaign is a must when discussing brand awareness. Higher Information Group can help your business gain the traction needed to get your products and services out in front of new potential customers.

Let us create a memorable campaign through our many connections with businesses in Central PA. This includes online media, including interactive ads & banners on websites, print media, social media, direct mail, email, radio, events & trade shows, search engines, outdoor media, and more.

Learn more about marketing campaigns »

Our Design Process

At Higher Information Group, from the first meeting, phone conversation, or email, we will begin to learn about your brand, your ideas, and your specifications for each particular print job so that you receive exactly what you envisioned. We will listen to your needs and work closely with you during every step of the process to ensure your vision is brought to life. We take great pride in exceeding expectations with every service we provide.

  • TECHNICAL REQUIREMENTS

    First, we will set up a design meeting if necessary. This is also where our design team asks the vital questions to figure out the exact specifications for the job such as the dimensions, exact colors, number of copies needed, and ideas or branding that have already been established.

    Next we figure out what budget and time frame fits your needs. We provide a cost and once we receive approval your job moves to production.

  • DESIGN MEETING

    Stop by the office to meet with our Printshop Manager and the designer that will be working on your project. Here we can do a mini brainstorm session and go over the details of the projects.

    Don't be afraid to bring in images or examples of what you would like to see. Our designers appreciate any inspiration and ideas for your vision.

  • RESEARCH & BRAINSTORM

    This is where we take the time to go and find designs that inspire us and help organize our thoughts. While we are brainstorming we typically come up with color schemes, typography, layout ideas, and develop a primary focus for our design.

    Once we determine the primary focus for the design we start researching a little further to develop the execution for the design.

  • CREATE CONCEPTS

    During this stage, our designers finally begin constructing the actual design. They develop a few different options for you to choose from making sure they all capture the initial vision.

  • REVISIONS

    Now is the time for you to share your opinions, questions or concerns. You may request any changes or mix and match the different features from each design.

  • PREPARE FOR PRINT

    Once we receive approval on the design, we will send it to the printer. Your print job will then move out of the design phase and into the production phase.