Does Your Business Need to Invest in a Wide Format Printer?
Direct mailing and branded print collateral are still important in today’s “paperless” world. Though most believe that printing is a thing of the past, replaced by digital ads and online materials, printing and mailing are still largely prevalent for businesses today. Wide format printers are incredibly versatile and can be used for a variety of creative endeavors. Of course, it doesn’t make sense for every business to invest in a wide format printer. Depending on the nature of your business, a wide format printer may give you an opportunity to expand your services to customers. Let’s take a closer look at the benefits and uses of wide format printers for business.
What is a Wide Format Printer?
But first, what is a wide format printer? A wide format printer is a printer that prints on much larger paper, which can range from two to almost 15 feet in width. These printers also typically use technology that allows the user to print on premium glossy-coated paper and vinyl for signs and posters.
The Uses of Wide Format Printers
Wide format printers have a range of uses. In its most basic description, wide format printers can be used to create banners, signs, and posters that normal printers are too small to produce. They can also be used to enhance color advertising, create vehicle wraps, and produce free-standing signs that catch customers attention.
Specifically, here are five common business uses for wide format printers:
- Architectural Drawings
- Construction Plans
- Large Format Artwork/Photography
- Indoor and Outdoor Signage
The Benefits of Wide Format Printers
Wide format printers come with a handful of benefits for those that make use of them. Here are three business benefits that you can reap by investing in a wide format printer.
First, wide format printers provide businesses with lasting durability. These printers are built to be used many times over and because of this have a healthy lifespan. Like any piece of office equipment, wide format printers require maintenance such as cleaning, inspection, and replacement parts that can keep them working at the top of their performance.
Versatility is the name of the game with wide format printers. These machines offer many functions and options to meet your business needs. Though the cost of a wide-format printer may seem like a large expense, the versatility of the equipment will outweigh the initial investment.
3.Designed for High-End Production Capacity
Finally, wide format printers are also designed for high-end production capacity. This means that they are created to produce the highest quality images with precise detail.
Business Equipment with Higher Information Group
Now that you know the uses and benefits of wide format printers, what are you waiting for? The business equipment experts at Higher Information Group can help you determine which wide format printer is ideal for your specific needs. Contact HIG today to speak with a knowledgeable team member and discover how a wide format printer can change your business for the better!
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