Does Your Website Travel?

Jun 11, 2015 | Blog, Web Services

In the world of instant response, is your site mobile friendly? A greater percentage of people are navigating to your website on their mobile devices. Brace your business, website, and yourself for the mobile invasion.

Mobile WebsitesThe push of smartphones and tablets is making many websites hard to view and is generating an outdated feeling. Many of these website designs are over three years old, and it is probably time for a re-design. Many people want to make simple content changes and update a few images but have no clue where their website is located and don’t know how to write code. They then have to figure out what company and person built their current site and didn’t know where to begin.

Over the past few years, this has been a topic of conversation for our Web Design Team. Each time this topic comes up there is one solution that comes to mind. Building the new website into a content management system (CMS). There are many reasons for this suggestion.

  • Fresh design
  • Audit and enhancement of current web content
  • Provides responsive design (mobile & tablet friendly)
  • Delivers an interactive website as opposed to a strictly read-only website
  • Allows for a better SEO (Search Engine Optimization)
  • Enables the client to make edits themselves and feels like Microsoft Word
  • Provides a more cohesive web presence

You may not think that your website is vital and that it is a tiny portion of your marketing strategy. Our Web Team could not disagree more. While they may be a bit biased, they feel that a website is one of the most critical aspects of a marketing strategy and making sure it is user-friendly and up-to-date with the current technology is a significant part of keeping up in today’s market.

The web is the first place consumers turn to when they need quick information. If your website does not grab their attention, it is practically a guarantee they are moving onto the next one. You have less than three seconds to grab the users attention. Think of your website as an employee. This employee costs nearly nothing comparatively, but spends 24 hours a day, seven days a week, 365 days a year, promoting your company.

Think of the web as a highway and your website is a billboard. Millions of people drive past billboards every day just as millions of people search the internet every day. If the content on the billboard is not updated and noticeable, there is a good chance they are going to drive past without a thought. A CMS allows you to build a dynamic website that demands attention and leaves a lasting impression that will only benefit your company.

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Higher Information Group’s web team specializes in all aspects of creativity and can help you create or revitalize your brand with a dynamic website and marketing campaign.


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