Juggling Jargon Part 2

Mar 6, 2017 | IT Services, Web Services

Back with more clarity for confusing terms, words and jargon including everything from the world of IT, Web, Graphic Design and more!

Computer TermsFront End vs. Back End

These two terms are typically about a website. The Front End refers to the part of the site you can see in your browser right now. The Back End is the part that makes everything on the website work.


These are two terms that tend to get paired together a lot, and while there is a good reason for that, it’s also important to recognize the difference between the two. A quick refresher from our last article on jargon – HTML (Hypertext Markup Language) is a language used for creating web pages. CSS (Cascading Style Sheets) is what makes the HTML look pretty by telling web browsers how to format and style an HTML document.


Well now that you know what CSS is and how it makes HTML look pretty let’s talk about CMS (Content Management System) and why it’s important to know the difference. CMS is used for storing, controlling, revising, semantically enriching and publishing documentation. You can read more about CMS here in a previous blog post.

Raster Image vs. Vector Image

Raster Images are made up of thousands of pixels which determine the color and form of an image. Vector Images are made up of points, each of which has a defined X and Y coordinate.

App vs. Software

An App (or Application) is a program or set of instructions that you can use to do certain things on your smartphone or tablet. Software (like the operating system, drivers or utilities) is what makes your computer run, making it possible for you to use your apps.


RGB (Red Green Blue) are the primary colors that are mixed to display the color of pixels on a computer monitor. CMYK (Cyan, Magenta, Yellow, Key) is a color model that is used for print purposes.

UX vs. UI

UI (User Interface) is how a website is laid out and how you can interact with it. UX (User Experience) is how customers will feel about using a site. So fundamentally if you’re redesigning a website, the UI is involved in making the change, and the UX is the way consumers will navigate the page.

Marketing vs. Advertising

Marketing is the systematic planning, implementation, and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products through research and development. Advertising is an announcement of a persuasive message by an identified sponsor, making it a component of the marketing process.

Serif vs. Sans-Serif

Serif refers to the little extra stroke or curves at the end of each letter. Sans-Serif fonts do not include any extra stroke at the end of each letter.

Kerning vs. Tracking

Kerning refers to the space between two specific letters, numbers, punctuation, etc. Tracking measures the area between groups of letters.

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