Juggling Jargon Part 3
Part three of technical terms explained.Everyone loves a good trilogy, especially when it sheds light on previously unanswered questions. So here are more confusing terms spanning across IT, Web, Graphic Design and more explained!
ROI vs. MROI
ROI (Return on Investment) is used to measure the profitability of your tactics and to compare the cost-effectiveness of one approach against another. MROI (Marketing Return on Investment) applies the ROI formula to your marketing efforts so you can compare the effectiveness of different methods.
Logotype vs. Logomark
The word Logo is typically used as a blanket term whenever referring to a brand’s symbol and name. However, there are specific terms that separate the two. Logotype refers to a visually unique design of the name of the company like Coca-Cola. Logomark (or Brandmark as it’s sometimes called) is a logo mark that generally does not contain the name of the company and is more of an abstract representation of the company’s brand like the circle with the red, white and blue waves for Pepsi.
SEO vs. SEM
SEO (Search Engine Optimization) is the practice of enhancing where a web page appears in search results through techniques such as content adjustment and website architecture which are the two most common techniques. SEM (Search Engine Marketing) is very similar to SEO in that it is an attempt to reach the same goal of raising a website’s profile on search engines but employing different tactics, mainly utilizing paid online advertising such as a PPC (Pay-Per-Click) campaign.
AI vs. EPS
EPS (Encapsulated Postscript) is a file extension for a graphics file format used in vector-based images in Adobe Illustrator. AI (Adobe Illustrator) is Illustrator’s proprietary file format.
Orphans vs. Widows
These are two terms you may hear in regards to graphic or web design when discussing content layout. An Orphan is a single word or short line that appears at the end of a paragraph or the beginning of a column or a page, separated from the rest of the text. A Widow is a paragraph-ending line that falls at the beginning of the following page or column, separated from the rest of the text.
Hue vs. Tint
Two terms that sometimes are used interchangeably but technically mean two different things. Hue is a way to describe a color, whereas Tint is a variety of a color created by adding white to any hue on the color wheel which ultimately desaturates the hue and makes it less intense.
301 Redirect vs. 302 Redirect
Errors are a whole other article that you can read here, but here’s two you might run into with different meanings. 301 Redirect means that the link you clicked is a permanent redirect to another URL. If you receive a 302 Redirect, then the link has been temporarily redirected to another URL.
Memory vs. Disk Space
The Hard Disk (or Hard Drive) is a spindle of magnetic discs that can hold several gigabytes of data. So disk space refers to how much space you have available for storing files. Memory refers to the random access memory (RAM) which is the amount of memory available for use by programs on a computer.
JPEG vs. PNG
JPEG (Joint Photographic Experts Group) is a graphics format which compresses an image to save space. PNG (Portable Network Graphics) is a raster graphics file format that supports lossless data compression.
Bits vs. Bytes
A bit is an abbreviation of “binary digit” which is the most basic level when discussing computer data. Bytes is a collection of eight bits. Bonus points – half a byte is often referred to as a “nibble.”
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