The Magic on Facebook: A Case Study
Facebook is a wonderful place for people to share ideas, thoughts, and slow cooker recipes. What might surprise you about Facebook is the enormous business opportunities you could be capitalizing on with personalized link ads.
Facebook is a wonderful place for people to share ideas, thoughts, and slow cooker recipes. What might surprise you about Facebook is the enormous business opportunities you could be capitalizing on with personalized link ads. Targeting custom audiences help propel your brand and increase sales much like a particular NBA team discovered when launching a Facebook ad campaign.
Orlando Scores Big on Facebook
The Orlando Magic have focused on building a strong brand since 1989. The organization recognizes that Facebook plays a vital role in engaging with fans and building their brand. The team wanted to reach a particular group of its fans to promote its “Home for the Holidays” single-game ticket sale campaign.
The Magic’s tactic of core targeting, conversion tracking, ads, and custom audiences was so successful that the team actually doubled their Facebook ad spending during the month of December. This resulted in a 52x return on ad spending and 84% greater return on ad spend than all other channels.
Using knowledge gained from past campaigns about their audience helped the Orlando Magic connect with their target audience with ads that resonated, enabling the NBA team to deepen their relationship with current customers, as well as starting a relationship with new customers.
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