Website Portfolio Stories: H.O.P.S.

Mar 5, 2018 | Web Services

Hospitality Operators and Professionals Society (HOPS) came to Higher Information Group (HIG) looking to build their brand with a unique logo and responsive website that would serve the needs of their members.

HOPS WebsiteHospitality Operators and Professionals Society (HOPS) came to Higher Information Group (HIG) looking to build their brand with a unique logo and responsive website that would serve the needs of their members.

About H.O.P.S.

H.O.P.S. is vested in the passion, ideas, and needs of the hospitality industry. Their organization Is dedicated to engaging, encouraging, and creating opportunities for and with their individuals and business members. H.O.P.S. was formed to collectively transform and grow the culture of the hospitality industry, offering a variety of ways to help members grow professionally and personally.

HIG’s Website and Graphic Design Services

The first phase of the project was creating a simple but easily identifiable logo. The graphic design team chose the hops flower to accompany the uniquely created font to bring the brand to life. After the creation of the logo, the website design team began piecing together the various aspects of the website based on the organization’s vision as to how members, both current and future, would navigate and utilize their website. Specific needs were addressed throughout every aspect of the building and testing phase. The successful launch created a platform that has become a go-to hub for professionals in the restaurant industry and continues to grow, bringing in more members and partners within the expanding community of service professionals.

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