6 FAQ About SEO Answered
Six of the most frequently asked questions about SEO, SEM, PPC and more answered, explained and examined in detail to help you with your next campaign.
What is SEO?
SEO stands for Search Engine Optimization and refers to a strategy where website content is constructed with keywords to help boost search engine ranking. For instance, if you have a website that sells cupcakes, then you will want to add keywords associated with cupcakes to headers, titles, and more to improve your ranking.
What is SEM?
SEM stands for Search Engine Marketing and is similar in strategy to SEO, however, the execution of SEM revolves more around paid searches or Pay-Per-Click (PPC) campaigns. These PPC campaigns allow you to select and bid on keywords to boost your web page higher on Google’s front page.
What is On-Page SEO?
On-Page SEO refers to the content on your website that search engines such as Google use to determine your ranking during a user’s search. Example, going back to the cupcake website, Google will crawl your website looking at headers, page titles, domain names, images and more to determine where your website should appear every time someone keys in a search term associated with cupcakes.
What is Off-Page SEO?
Off-Page SEO refers to mentions of your website, business name, and keywords that appear off of your like Facebook, Twitter, LinkedIn or a third-party website. These mentions are also used to determine your ranking in search engine results.
What are Backlinks?
A backlink, similar to a citation, is a link to another site that refers to the content being published. For example, if you decided to start a blog on your cupcake website and you quoted some statistics from another webpage and added that link in the text, you just created a backlink. The quantity and source of a backlink can impact your ranking on Google.
What is the difference between White, Grey and Black Hat SEO?
White Hat SEO refers to a lot of the thing discussed in this article like adding keywords to headers, quality backlinks, having an updated blog or running a PPC campaign. All of these tactics will help improve your search engine ranking. Black Hat SEO refers to tactics that are less than honest to increase a site’s ranking. Grey Hat SEO tactics are somewhere in between, but the penalties for trying to cheat the system are not worth engaging in either Grey or Black hat tactics.
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