Custom Website Benefits

Dec 9, 2016 | Web Services

Can’t decide between a template or a custom website? Well, hopefully we can help by breaking down some of the top advantages of having a custom built website over a template.

Website CustomizationToday a website is a must for any business looking to establish and market their brand, and when it comes to having a site to showcase a brand one size doesn’t fit all. It can be overwhelming trying to take that first step into launching or rebranding a website with so many choices available. So to make it a little easier, here are some of the most significant advantages of choosing a custom website over a template.

  • A unique design for to your audience: a website needs to incorporate your company’s brand and evolve to fit your business’s needs. Template websites tend to be generic as they are not designed to appeal to a specific target audience, whereas a custom website can incorporate a layout, navigation, text style and more to appeal directly to your audience and ultimately improve your conversion rate.
  • Search Engine Ranking: Having a website is great, but you need to get people on your site which can be tough given the sheer volume of competing sites. One of the most significant ways to drive traffic to your site is getting (and staying) on the front page of major search engines. A custom build provides you with a longer lasting rank for search engines as most major search engines tend to focus on how your site is built.
  • Cross-Browser Compatibility: It can be challenging to keep track of all the Internet browsers available from Internet Explorer, FireFox, Safari, Google Chrome, Opera, Iron, and whatever new ones that just launched in the time it took you to read that list. A custom website will ensure your visitors will have the same experience on your site across all browsers.
  • Device support: As of 2014 some mobile users have grown to match, and in some cases surpass, some traditional computer users when browsing the internet. More people are leaving the laptop at home in favor of their smartphones and tablets for browsing and online shopping. A custom built website can quickly adapt to various platforms, making customer interaction with your site seamless between smartphones, tablets, PCs, laptops and beyond.

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Higher Information Group’s web team specializes in all aspects of creativity and can help you create or revitalize your brand with a dynamic website and marketing campaign.

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