Investing in Social Media
Now is the perfect time to start strategizing and executing a social media marketing campaign to help your brand reach new heights.
There are 3.17 billion internet users and 2.3 billion active social media accounts. That’s a lot of potential customers ready to interact with your brand. Many businesses are still hesitant to take the plunge into social media marketing as they believe it’s still just a fad or it’s only for kids. Social media is a huge part of our everyday lives with Americans spending an average of 1.7 hours a day on social media. So with those numbers in mind, here are five reasons why you should seriously consider investing your time in social media marketing.
What does a walk on the beach have in common with starting a social media account? They’re both free! Yes, it will cost you time, but the opportunity to expose your brand to a bigger audience, induce brand loyalty and improve your conversion rate is time well spent.
It builds authentic relationships
Social media can help your brand shape and promote your personality by interacting with customers. Maintaining a good, long-term, relationship with customers is a challenge for any business. Social Media can help you nurture the connection between your audience and your brand with consistent social interaction, creating trust and brand loyalty.
Provides marketplace insights
Internet users have an average of 5 social media accounts, and each social media platform encompasses a wide demographic, giving you detailed information about your target audience and beyond. Learning how customers interact with your brand may yield surprising results when moving forward on marketing campaigns.
Go to Your Audience
YouTube reports the average session time is over 40 minutes. Facebook reports more than 1.44 billion monthly active users around the world spend an average of 20 or more minutes per day on the site. That’s a lot of people spending a lot of time on social media platforms that have extensive advertising options. Find out where your audience is going and meet them there.
Meet Your Target Audience
You may already know who your target audience is, but have you met them? Do you know what kinds of music they listen to or what stores they frequent? Facebook, Twitter, Pinterest, and many others know all of this information and much more. Social media can help you discover what your audience likes and dislikes in a short amount of time. Comments and reviews will help you shape future marketing campaigns that will resonate with your customers.
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